I remember staring at my phone one Monday morning, coffee in hand, trying to come up with a caption for a social media post. Nothing came. No clever hook. No strategy. Not even an emoji. And I’m a content strategist.
If you’ve ever opened Instagram and thought, “What in the world am I supposed to post today?” You’re not alone. Even the most creative business owners hit a wall.
Here’s the good news: You don’t need endless inspiration to show up online. You need a system and a few go-to post ideas that consistently work.
Tell a Story from Your Week
People don’t buy from businesses; they buy from people. Share a quick story from your week that reflects your work, your values, or something you learned.
Example of such social media post:
“This week, I almost skipped posting because I felt like no one was listening. But then I remembered: One person is enough. And sure enough, that one post led to a DM and a new client.” This builds connection, trust, and relatability.
Want a system to make posting easier every week?
Download the free Content Batching Checklist—your step-by-step guide to planning, writing, and scheduling without the overwhelm.
Answer a Question You Get Often
Your DMs, emails, and even casual convos are a gold mine of social media post ideas. Pick one and answer it in a caption or Reel.
- “How many times a week should I post?”
- “What’s the best time to post?
- How do I grow my page without dancing on TikTok?”
Position yourself as the expert and save time creating from scratch.
Share a Client Win (or Behind-the-Scenes of Your Process)
Your audience wants proof that you know your stuff, but without feeling like they’re being sold to.
Try this: Here’s how I helped a client go from zero to consistent posting in 30 days. Or: Here’s a sneak peek into how I plan a week of content in one sitting. This type of social media post shows your method and your magic.
Teach One Simple Thing
Don’t overthink it. Break down one tip, mistake, or myth.
Examples:
- Here’s one thing to stop doing in your captions…
- What is the content format that always performs best? Carousels. Here’s why.
- 3 words I always include in my CTAs.
Small tips = big trust.
Say What You Really Think
The fastest way to stand out? Share your honest opinion. Not everyone will agree, but the right people will listen. Say something bold. Then back it up.
Hot take: You don’t need to share a social media post every day to grow your audience. You just need to post with intention. Read more here.
You don’t need a viral idea to post something valuable. When in doubt, show up. Say something honest. Share what you know. Because done > perfect. And consistent > clever.
Still stuck on what to post? Grab my free Content Batching Checklist here, or let me help you stay visible without the stress.
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