Ever wondered what a content strategist for small businesses actually does in a typical week? I get this question more often than you might think, from curious business owners, fellow creatives, and even people who assume I “just post on Instagram.”
Let me take you behind the scenes of my week as the founder of Social by Chinwe, a social media and content strategy studio for coaches, creatives, and service-based brands. It’s a mix of planning, writing, collaborating, and occasionally spiraling in Canva (don’t judge).
Here’s what it really looks like to help small businesses stay consistent, visible, and intentional online.
Monday: Strategy + Content Calendar Planning
Mondays are CEO days. I spend the morning reviewing client goals and campaign metrics. Then, I map out content calendars for the week or month, depending on the project.
This plan includes:
- Reviewing what performed well last week
- Creating content themes (e.g., value, credibility, offer)
- Aligning posts with client launches, offers, and business goals
Most people think being a content strategist for small businesses is just about being creative, but honestly? Strategy is 80% of the job.
Tuesday: Writing Days (Blog Posts, Captions, Emails)
Tuesday is for writing. Tuesdays are when I create:
- Instagram captions
- Email newsletters
- Blog articles like this one
- LinkedIn posts for clients and myself
Batching is key here. I follow my own Content Batching Checklist, which helps me write multiple pieces of content in one session so I don’t have to scramble later.
Pro tip: writing is easier when you already know why you’re posting and who you’re talking to.
Wednesday: Client Meetings + Edits
Midweek is usually meeting-heavy as a content strategist for small businesses. I check in with clients to present strategy updates, review content drafts, and collect feedback.
As a content strategist, I also help clients:
- Brainstorm content pillars
- Refine their messaging and offers
- Clarify what makes them different online
Wednesdays are also when I do revisions, either tightening captions, reworking a post flow, or updating content based on performance.
Thursday: Design & Scheduling
Thursday is all about bringing the words to life visually. I jump into Canva to design:
- Instagram carousels
- Pinterest pins
- Quote graphics or Reels covers
Once graphics are ready, I upload everything to scheduling tools like Meta Business Suite or Buffer. This part is where automation saves lives, especially when managing multiple brands.
I also optimize posts with hashtags, keywords, and alt text. Every post should be searchable and scroll-stopping.
Friday: My Brand + Creative Flow
Fridays are reserved for me. I create content for Social by Chinwe, work on offers, write newsletter drafts, or brainstorm blog topics.
Being a content strategist for small businesses means I invest a significant amount of creative energy in others. Still, I also have to pour energy into my brand if I want it to grow.
Sometimes I post behind-the-scenes Reels. At other times, I plan launches or simply journal ideas for future blog posts.
It’s a flexible day, but still intentional.
Weekend: Rest, Scroll, Reset
I try not to work on weekends (boundaries matter!). However, I sometimes scroll intentionally to observe trends, new features, or audio ideas that I might use later.
Creativity needs rest. So I log out, touch grass, and reset.
Finally
Being a content strategist for small businesses means wearing many hats: storyteller, researcher, coach, designer, and creative director all rolled into one. But at the heart of it? I’m helping brands show up online in a way that feels true, consistent, and aligned.
If you’re a business owner who’s tired of scrambling for content ideas, I’ve got you.
Start with my free Content Batching Checklist to organize your process, plan your posts, and reduce the stress of social media.
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